At AutoZone, we have put customers first since 1979, when our first store was opened in Forrest City, Arkansas. As the leading retailer and a leading distributor of automotive replacement parts and accessories with stores in the U.S., Puerto Rico, Mexico and Brazil; AutoZone has been committed to providing the best parts, prices and customer service in the automotive aftermarket industry. We have a rich culture and history of going the Extra Mile for our customers and our community. At AutoZone you’re not just doing a job; you’re playing a crucial role in creating a better experience for our customers, while creating opportunities to DRIVE YOUR CAREER almost anywhere! We are looking for talented people who are customer focused, enjoy helping others and have the DRIVE to excel in a fast paced environment!

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Sr. Marketing Manager, Creative Copy and Design

  • Memphis, Tennessee
  • Marketing (Corp)
  • 250001TO

Job Description

As the Senior Marketing Manager, Creative Copy and Design, you will be responsible for leading the in-house creative development for DIY and Commercial Marketing including in-store signage, collateral, promotions, digital assets and direct mail. In this role, you will be pivotal in shaping and implementing our creative strategies across various channels to drive customer engagement, retention, and revenue growth. The Senior Marketing Manager, Creative Copy and Design, will collaborate closely with Brand, Digital Experience, Communications, Commercial, Direct Marketing, HR, Talent Acquisition, Rewards and other Creative team members to combine creativity, best practices, and technology to produce engaging and high-performing designs. The ideal candidate will be organized, a creative thinker, and a passionate problem solver with great aesthetic sense and a keen eye for visual details.

This position, reporting to the Marketing Director, Internal Creative Services, offers an exciting opportunity to work in a fast-paced, innovative environment and contribute to the success of a globally recognized organization. Additionally, you will have direct interaction with Marketing and E-Commerce Vice Presidents and Senior Vice President. This individual will manage a team of 7 with 3 direct reports and will at times also lead large-scale presentations.
KEY RESPONSIBILITIES
  • Lead and manage the end-to-end creative development of promotional marketing campaigns, ensuring alignment with overall marketing objectives, brand guidelines, and industry best practices
  • Lead the copy and design of retail marketing materials with a customer-centric approach, ensuring alignment with shopper marketing strategies and brand standards to create engaging, impactful, and cohesive in-store experiences
  • Drive overall creative aesthetic and concept creation, bringing innovative ideas to life both visually and verbally
  • Conceptualize and develop creative marketing campaigns that effectively communicate brand messaging, drive customer acquisition and engagement, and help break through the clutter in the Automotive Aftermarket retail space
  • Bring a forward-thinking design aesthetic and the desire to push the creative product
  • Ability to lead copy and content teams to big ideas and craft a compelling brand narrative uniting.
  • Collaborate closely with cross-functional teams including DIY Promotions, Private Label, Direct Marketing, Commercial Marketing, Brand, Digital Experience, Visual Merchandising, Pricing and Promotions and Legal teams, to deliver compelling and impactful marketing assets
  • Develop and maintain a deep understanding of our target audience, their preferences, and behaviors
  • Ability to understand and interpret campaign performance, leveraging data insights to optimize campaigns,
  • Stay abreast of industry trends, best design practices, and proactively identify opportunities for innovation and improvement in performance
  • Provide leadership, mentorship, and guidance to inspire junior team members, fostering a collaborative and high-performing work environment
  • Work with digital team and developers to ensure aesthetics also are aligned with usability, accessibility, and web standards

SUPERVISORY RESPONSIBILITIES

This position has three direct reports, consisting of managers and associate managers, and a team of seven overall. They will oversee multiple external vendors. In addition, this role offers significant lateral and upward influence, leading strategic conversations across the organization and with senior leadership teams.

 
EDUCATION AND/OR EXPERIENCE
  • 10+ years of experience in design, with a focus on leading creative development, preferably in a large-scale corporate environment
  • Experience working in a fast-paced, dynamic environment with a focus on innovation and continuous improvement

Benefits at AutoZone
AutoZone cares about people. That’s why AutoZone offers thoughtful benefits programs with one-on-one benefit guidance designed to improve AutoZoners’ physical, mental and financial wellbeing.

Some of these benefits include:

  • Competitive pay and paid time off
  • Unrivaled company culture
  • Medical, dental, vision, life, and short- and long-term disability insurance options  
  • Health Savings and Flexible Spending Accounts with wellness rewards
  • Exclusive Discounts and Perks, including AutoZone In-store discount
  • 401(k) with Company match and Stock Purchase Plan
  • AutoZoners Living Well Program for mental and physical health
  • Opportunities for career growth and tuition reimbursement 

Eligibility and waiting period requirements may apply; benefits for Autozoners in Puerto Rico, Hawaii or the U.S. Virgin Islands may differ. Learn more about all that AutoZone has to offer at careers.autozone.com.

AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories. ​

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