At AutoZone, we have put customers first since 1979, when our first store was opened in Forrest City, Arkansas. As the leading retailer and a leading distributor of automotive replacement parts and accessories with stores in the U.S., Puerto Rico, Mexico and Brazil; AutoZone has been committed to providing the best parts, prices and customer service in the automotive aftermarket industry. We have a rich culture and history of going the Extra Mile for our customers and our community. At AutoZone you’re not just doing a job; you’re playing a crucial role in creating a better experience for our customers, while creating opportunities to DRIVE YOUR CAREER almost anywhere! We are looking for talented people who are customer focused, enjoy helping others and have the DRIVE to excel in a fast paced environment!

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Marketing Manager, Loyalty

  • Memphis, Tennessee
  • Marketing (Corp)
  • 250001Z9

Job Description

This is a unique opportunity for a dynamic and driven candidate with an interest in retail marketing to join a fast-paced, industry-leading marketing organization in the automotive aftermarket industry. The Loyalty Marketing Manager position is on the AutoZone Loyalty and Direct Marketing team and will oversee AutoZone Rewards program with a primary goal to drive customer loyalty and increase lifetime value. This candidate will develop and implement loyalty program strategy and planning, marketing, analytics and operations to over 6,000 U.S. stores and AutoZone.com. 

KEY RESPONSIBILITIES

  • Develop and implement strategies and processes to deliver results for overall loyalty business objectives: customer acquisition and retention, program cost management, increased sales, and customer engagement.
  • Lead efforts across Marketing, Creative, Operations, E-Commerce, Merchandising, IT, and partner with external vendors to support the loyalty program and achieve its goals.
  • Refine loyalty program design with various construct tests, external research, internal requirements, and market-specific needs.
  • Enhance consumer experience (online & in-store) including enrollment experience, reward and redemption rules, added benefits, etc.
  • Drive loyalty program enrollment and engagement via multichannel marketing.
  • Build multichannel loyalty communications strategy in partnership with Marketing, Creative, Operations, E-Commerce, Merchandising, IT, and third-party vendors to drive program engagement.
  • Work with analyst teams to manage and understand the success of the program.
  • Assess loyalty program success vs goals, track loyalty program KPIs, and identify opportunities for deeper analyses.
  • Manage loyalty communication and operations with internal partners and external vendors.
  • Manage program performance and customer activity reporting, including customer segmentation, program level impact (return on investment and profitability), customer demographics, and benefits usage, recommending relevant adjustments to the program.

SUPERVISORY RESPONSIBILITIES

This position has one to three direct reports; may manage additional contingent or vendor staff

EDUCATION AND/OR EXPERIENCE

  • Minimum 5-8 years of experience in loyalty program management/marketing with a multi-channel retailer preferred.
  • Significant project management experience.
  • Excellent verbal and written communication skills; persuasive in presenting complex concepts to groups.
  • Proven analytical, business planning, strategic planning, and leadership skills.
  • Proven ability to translate analytic data into strategic ideas.
  • Ability to deal with ambiguity and change within a fast-paced environment.

Benefits at AutoZone
AutoZone cares about people. That’s why AutoZone offers thoughtful benefits programs with one-on-one benefit guidance designed to improve AutoZoners’ physical, mental and financial wellbeing.

Some of these benefits include:

  • Competitive pay and paid time off
  • Unrivaled company culture
  • Medical, dental, vision, life, and short- and long-term disability insurance options  
  • Health Savings and Flexible Spending Accounts with wellness rewards
  • Exclusive Discounts and Perks, including AutoZone In-store discount
  • 401(k) with Company match and Stock Purchase Plan
  • AutoZoners Living Well Program for mental and physical health
  • Opportunities for career growth and tuition reimbursement 

Eligibility and waiting period requirements may apply; benefits for AutoZoners in Puerto Rico, Hawaii or the U.S. Virgin Islands may differ. Learn more about all that AutoZone has to offer at careers.autozone.com.

AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories. ​

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